Search Engine OptimiSation (SEO)Search Engine Optimisation (SEO) is generally the most cost-effective form of advertising for your website and for your business. Once your website is built, helping potential customers find you is the logical next step, and that means ensuring your website is well-placed in search engine listings.
And that's where SEO comes in - it is the process of optimising your website to ensure it shows up in searches that are relevant to your business. Of course, your competition wants that also - so you can't simply assume you'll appear in the coveted top positions without a little extra effort.
Statistics show that a vast majority of internet users employ search engines when searching for a product or service online. Research also shows that if you're not in the first 2-3 pages of results (first 20-30) then you will most likely not be found.
SEO is the process of optimising your website to ensure that you appear in those first few pages of search engine results. Of course those first 20-30 spots are highly contested, making professional SEO services a necessity for businesses serious about their web presence.
The first step is working with you to identify the key phrases that best describe your business. A useful way to look at this is to imagine you are a potential customer looking for your products or services on a Search Engine. What would they type in to find you?
Once your company-specific key phrases have been identified we then optimise your website using the latest best-practice techniques.
Achieving high-level results in search listings takes time and effort. Ignore the 'guaranteed #1 ranking' emails and similar snake oil. The most important factor in achieving high search rankings is what it has always been - deliver quality, useful content that is relevant to your customers. And then ensure they find it.
There are many ways to help this happen, and our team will be happy to advise on the best course of action for your company.
Contact us for more details on the SEO services we offer.
"We are very pleased with the website, and most impressed by you and your team's efficiency and professionalism. A big thank you to you all!"
- K. Mann / Malcove Ltd
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